Google Maps provides information to users on Electric Vehicle (EV) charging stations, creating a differentiation when marketing to EV manufacturers. Some of the advantages of GAS include access to popular smartphone apps, integration with Google’s extensive services, and ongoing security and OS updates. If GAS deployments from carmakers like GM and Ford are successful, adoption will take off. Car OEMs will reserve GAS for high-end models in low volumes for the foreseeable future to test the waters with Google’s vehicle services. However, GAS is still embryonic, so only 6% of connected vehicles with GAS in 2025. Google Automated Services (GAS)-Google Maps, Google Assistant, and the Google Play Store- is built on top of Android Automotive OS. Is Google Automotive Services a Viable Option for Connected Vehicle Services?
The chart below depicts the number of new vehicles shipping with AAOS, AGL, Blackberry QNX, and other automotive infotainment OS types. Between Android Automotive OS being open source and the fact that there are over 3 billion Internet of Things (IoT) devices that have access to the Google Play Store, Android’s infotainment OS is the most logical solution for most carmakers. Android Automotive comes packed with predeveloped automotive extensions (Bluetooth, navigation, etc.) and brings access to a sizeable collection of app developers-two benefits that reduce software development time and costs. Without a doubt, Android Automotive OS (AAOS) is going to be the prevailing automotive Operating System (OS) in new vehicles that come with connected services, gaining the upper hand over QNX and Automotive Grade Linux (AGL) by 2025. Android Automotive OS for Connected Vehicle Services While the opportunity for monetization from infotainment subscriptions and in-vehicle Wi-Fi hotspots is diminishing, there is promise in generating new revenue streams from in-vehicle apps and on-demand features enabled by Android Automotive OS. During CES 2022, Android Automotive announced new exciting connected vehicle features like Advanced Driver Assistance Systems (ADAS) activation, YouTube integration with Android Automotive Operating System (AAOS), and the availability of third-party navigation and charging apps.Īutomotive suppliers have stated that in just 3 years, Android Automotive OS has gone from the least adopted solution to the most adopted solution. If there was only one place to learn about the future of connected vehicle services, it would be at the Consumer Electronics Show (CES).
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